UX & UI Design

With everybody in a strange rush nowadays, you got no more than just a few seconds to make an impression of your business on your potential customers. That’s why you need to have an impeccable, responsive and a sales-driven web design backed up with an inviting user story to hook on to.

However, most of the design services you come across, fail to deliver you a comprehensive and fulfilling experience, lacking in one aspect or the other. But you don’t need to worry about any such concerns when you’re dealing with HW Technologies, because or web design and UI services are based on time-tested principles, strategies and patterns, which are able to cater to the requirements of your target audience precisely.  

Our designs are able to invoke immediate interest within your target audience, offering them convenient navigation and subtle guidance, ultimately leading them towards your business goal whether it’s sales, subscription or any other desirable action. So, let us help you showcase your products and brand in a distinctive and intriguing manner, standing out from the crowd to get the maximum number of qualified visitors ready to turn into customers.

HOW WE DO IT?

We believe that an efficient user interface involves covering the gap between the human brain and the digital product/service being offered by you. We are able to create delightful user experience by better understanding and implementing the behavioral patterns in compliance with the human interface, keeping your interaction with your potential customers simple, intuitive and efficient.

A viable UI and UX can lead you to a higher user adoption rate and convenient onboarding, ultimately driving more sales. Keeping all these aspects into consideration, we start our UI/UX development process by a thorough initial research, crafting a design capable of delivering you immediate ROI improvements. Let’s have a quick breakdown of our process behind this:

Phase 1 – Research

The secret to an optimally user-centric design lies in best aligning the user needs with your business goals. That’s why we like to start the project by understanding your business model and ultimate business objective(s). It helps us lay the basic foundations of the complete product design, IA (Information Architecture), content and other elements of interaction. This is followed by mapping out your business’ user-personas, better understanding their imminent needs and better aligning them with the actual user expectations. Our years in the industry have equipped us with the best research methods, tools and techniques particularly for your niche, and most importantly, according to your budgetary and time restrictions. To sum it up, you get the following major elements in this phase:

  • Competitor’s analysis and benchmarking
  • Identification of design personas
  • Key workflows

Phase 2 – IA and Wireframing

We believe that easy-to-use and learn products and models are the best ones. That’s why we ensure that your app has an intuitive information structure and presentation, corresponding seamlessly to the already existing and commonly followed user mental models as well as the web interface expectations. The timing and placing of delivering your key message will be apt. By this stage of our UI design services, you’ll get initial wireframes giving you a clear idea of the proposed data structure with its key UI features. It will be the responsibility of our testing team to ensure that you get optimally usable workflows and navigation options. Phase 2 will give you:

  • Information Architecture
  • Clickable Prototypes
  • Design Layouts Mockups  

Phase 3 – User Testing

User testing phase involves creation of specific case studies for validation of assumptions based on the goals identified during the initial research phase. We will rely on user-testing interactive session for analysis of the received data, transforming it into the design developments. We’ll choose the optimal method for gathering user feedback ascertained by your needs either via remote user testing or one-to-one sessions, i.e.:

  • Remote User Testing
  • Storyboards
  • Onsite Testing

Phase 4 – Front-End Web Development

Our design and development experts will ensure to give you a graphical product looking and feeling exactly like the proposed design, functioning smoothly on every single platform of your choice (web or mobile). Our toolbox for front-end development packs the following and much more:

  • HTML5
  • CSS3
  • JavaScript
  • Node.js
  • AngularJS
  • Bootstrap

Phase 5 – Integration & Support

We take full responsibility of not only the back-end integration process, but also the required support services, so that you get a 100% hassle-free end product. If you find an area of improvement even after the successful integration and launch of the project, our design and development team will not hesitate a second to work on it and tweak it as needed.

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